What is Web 3.0? How Did We Get Here?

Web 3.0, also called decentralized internet, is the evolution of web 2.0 and the most recent internet technology which is based on blockchain technology. Web 3.0 leverages artificial intelligence, blockchain and machine learning to attain real-world human communication. The term "Web3" was coined by Ethereum co-founder Gavin Wood in 2014, and the concept attained curiosity in 2021 from cryptocurrency fanatics, venture capital companies, and several big technology firms. It is believed that this new internet revolution is likely to become the future of the marketing world which is now known as none other than Web 3.0 Marketing

Web 1.0 was the initial surge of publicly made internet websites and services. Web 1.0 was made when great minds like Sir Tim Berners-Lee and Robert Cailliau, and others published the earliest World Wide Web protocol and HTTP webpages while being unaware of the fact that it will led to the global revolution. This unique set of rules or protocols led to the innovation of websites and apps like AskJeeves.com, Yahoo.com, and AOL Instant Messenger. All of it resulted in a great increase in the number of online users from million to billion, and the .com bust, which was the new era of websites like Facebook and Google search, and marketplaces like Amazon and made extremely centralized platforms such as Android operating systems and the iOS.

Music and Video streaming became crucial for everyone as well as wireless internet (WiFi and LTE), which also played a major role in the development of the world wide web. When all of this took place, it resulted in tremendous and groundbreaking development in personalized services and created various platforms for users and business assistance. From 2003 to 2018, this period is marked as Web 2.0. Because of how software apps track numerical patterns for their upgrades, it led us to the present day's version of WWW, which we now call Web 3.0.

What is Web 3.0 Marketing? How Will Web 3.0 Impact Business?

Web 3.0 Marketing is an idea that examines the web by discovering new technologies and trends. This new concept is not only developing, but it's making far-reaching effects on how we think about the internet. It is more than search engine optimization(SEO) and websites. Web 3.0 proposes numerous opportunities in marketing; for example, Web 3.0 is a place where everything will become decentralized. You don’t have to depend on Amazon or banks.

A Web 3.0 setting improves the user experience by furnishing interactive and rich advertising opportunities. It is a stroke of luck for marketers as they will now be able to provide more targeted ads to their customers and reach more people. Web 3.0 will help marketers deliver a more persuasive approach and promote their products efficiently. The state-of-the-art user experience abilities of Web 3.0 marketing will enable marketers to explore a completely different world of innovation in marketing and advertising.

Key Characteristics of Web 3.0 And Web3 Marketing

Decentralization is a popular concept. However, what if today's generation's internet can also be decentralized? Web 3.0 is the advancement of web interaction and how we use it, incorporating the conversion of the web into a "database."

Take a look at some of the key characteristics of web 3.0:

• Semantic Web
• Connectivity
• Ubiquity
• Software negotiation with other softwares
• Artificial Intelligence
• 3-D Graphics or Metaverse
• Decentralization
• Machine learning.

Web 3.0 furnishes an excellent customer-centric and customized browsing experience for everyone. Web 3.0 marketing will permit consumers to choose where and when they will desire to be promoted or advertised. They will regulate their data and they'll be able to monetize it as well. The fee to post content and promote or advertise something in a Web 3.0 domain will be quite affordable. Reducing the fee of joining a market facilitates small business innovation and enables more new small businesses to thrive. Web 3.0 will link data from people, machines and enterprises cryptographically with efficacious machine learning algorithms, resulting in the advancement of new markets and related business models.

Semantic Web (SW): The Semantic Web, also called Web 3.0, is an extension of the World Wide Web that strives to deliver a framework for reusing and sharing data across different applications. The most standard interfaces to the World Wide Web offer it as a Web of documents, connected differently, incorporating hyperlinks. The semantic Web strives to make internet data machine-legible.

Technologies like Web Ontology Language (OWL) and Resource Description Framework (RDF) allow semantics encoding with the data. These technologies are employed to delineate metadata officially. Some examples are BBC World Cup site, Best Buy, Google, Flipboard and Facebook. Web 3.0 pivots on how the backend of the internet is arranged. These types of “natural conversations” with computers will be feasible by arranging information semantically.

Artificial Intelligence (AI): Artificial intelligence (AI) is a comprehensive branch of computer science that deals with creating smart machines that can execute tasks that normally mandate human intelligence. The term can likewise be used for any machine that shows features linked with a human mind, for example, problem-solving and learning. The main feature of artificial intelligence is its capability to streamline and take ideal measures to attain a certain goal successfully. Moreover, it will help in attaining great results and success in the Web 3.0 marketing domain too.

Machine learning is a subset of artificial intelligence, which means that computer programs can learn from and adjust to new data automatically without the assistance of humans. Four types of Artificial intelligence include Limited Memory, Reactive Machines, Self-Awareness and Theory of Mind. Web 3.0 uses Artificial intelligence technology so that computers can sufficiently comprehend a user’s data inputs. In response, they will generate precise and fast responses.

Ubiquitous: Ubiquitous computing refers to a potent change in computation, where people work, play and live in a seamlessly intertwining computing environment. Web 3.0 is created to be ubiquitous, which implies it will be available and accessible for everyone on any application or device. Ubiquitous computing proposes a virtual world where people are encompassed by computing machines and a computing infrastructure that helps us in whatever we do. The Ubiquitous Web aims to widen the abilities of browsers to allow new types of web applications, specifically those incorporating coordination with different gadgets.

Decentralization: Decentralization is the core of Web 3.0 and Web 3.0 marketing. In contrast to Web 2.0, where information is kept in a single server at a distinct location, information on Web 3.0 will be stored all together in different locations. There will be no main data storage. Decentralization will manage the critical problems encompassing data security plaguing and data privacy Web 2.0 today. Businesses usually require decentralization to keep up orderliness in their operation. Decentralization concepts have been used in managerial science and group dynamics in private organizations and businesses, law, political science, public administration, technology, economics, and money.

It has many advantages, including:

• Less chance of the server breaking down
• Less chance of data-stealing
• Expanded data ownership

The Role of Blockchain on Web 3.0 Marketing

Blockchain is a record of transactions and information(data) in a block form. It is hosted and designed to be used in a decentralized network of computers, and that is why it cannot be changed but only can be reviewed. A Blockchain system functions include viewing the activities of the people storing and transferring the content from one block to another in a concealed way.

Web 3.0 is a decentralized web managed by technology and coded rules for supporting individual transactions and actions. That is why Web 3.0 supports Blockchain technology for modifying the way to store and manage data over the internet, thereby providing a universal layer.

Role of Blockchain on Web 3.0 Marketing:

The main role of blockchain in web 3.0 marketing is that it can change some of the aspects of marketing and help move to the next stage of the internet (3.0). This is called a smart contract. A Smart contract program runs on a blockchain wherein collected data dwell at a specific address on the blockchain. Allowing users to exchange anything of value without an intermediary, this smart contract in a blockchain describes the rules and penalties of an agreement by implementing those rules.

How To Prepare Your Brand For Web 3.0 Marketing

A marketing revolution is going to happen. Certainly, Web 3.0 is still under evolution; however, it might occur in a short time as well.

Take a look at how you can prepare your brand to adjust to Web 3.0 marketing approaches.

• Track Web 3.0 trends.
• Include NFTs in your content design plan.
• Initiate making sincere rapport with clients and customers over social media.
• Make new Web 3.0 KPIs to gauge the effectiveness of your endeavours.

These metrics are still in their early stages as Web 3 has to be uncovered and developed. Currently, marketers can concentrate on metrics that assess community and product engagement. As Web3 develops, additional metrics would possibly occur.

Find Ways To Follow The Web 3.0 Trends

These days people cannot afford to be old-fashioned. We ought to make business pronouncements cautiously, considering the fact that the future is almost here and continually rekindling. Hence, businesses should obtain 3D assets based on their assiduity. For example, If you own a retail eCommerce company, attempt to make virtual reality stores or 3D models.

Take a look at some of the Web 3.0 marketing trends you can follow:

• Artificial Intelligence
• Semantic Web
• NFTs
• Cloud Computing Technologies
• Decentralized social media.

The trends mentioned above are little hints of a giant revolution, and it is not a detailed list. Because Web 3.0 technologies are yet to be fully developed, most people are not certain about how everything will look like while moving ahead in the future.

Content Creation - Add NFTs

It is good that businesses are concentrating on content creation as a marketer. Because nowadays, there is not any specific guide for this new marketing generation. Moreover, we also understand that in the future, NFTs will be vital for the digital marketing enterprise as it has already become a trend. There is already a huge community for NFTs, mainly CryptoPunks, and nobody will ever afford to miss the opportunity of incorporating it into their brands. Basically, it is a great way of uniting with customers, brands, and communities.

Web 3.0 Marketing Strategies To Follow In The Business

Web 3.0 is the new innovative avatar of the internet that will change the environment and outlook of users and content. It creates a decentralized internet, where people connect on small competitive platforms through blockchain with the big tech companies. With augmented reality( AR) and virtual reality (VR), these new developments will show up the face of digital marketing and business strategies for brands everywhere. It is an approach that serves as an answer to the needs and desires of the people, and this concept has a mission, vision, and values that are important to the world. By providing interacting advertising opportunities, web3. 0 enhances the experience of the users. As a boon for marketers, Web 3.0 marketing will deliver more targeted ads to consumers providing efficient strategy and advertising of the products.

Create Decentralized Applications Rather Than Just Apps

Decentralized applications known as Dapps are digital applications on a blockchain network of computers. Certain advantages of the decentralized applications include:

• Protecting the privacy of users
• Flexible in the development
• Dearth of censorship

Considering the above advantages, it is advisable for businesses to create decentralized applications over other apps, which is the best marketing strategy.

Make Use Of Creator Coins To Reward Creators And Customers

It is the best strategy for businesses to attract more creators and customers. Creator coins are used to connect the creators, writers, performers, and artists with people offering digital services or products. This strategy is beneficial to both the creators and their subscribers.

Post Limited Edition Content

Creating a limited edition NFT version of the given content (or new content) with extra benefits like video, interviews, a podcast episode, etc., can also be used. People can easily collect these things and can easily sell and trade them. People who collect more benefits can also get other favors like invitations, new content, and product features of the required product.

Pay Your Audience For Consuming Your Content.

Time is the new strategy to expand the businesses. With a lack of time, many things are left unresolved, undone, or unattended. Paying people or rewarding them to download your content and finishing the task is also considered. The reward is given to the people in terms of price money. These rewards can be in the form of Bitcoin, NFT, or any other means.

Trade NFTs For A Useful Reason

A digital asset that represents real objects like art, music, and videos is called NFTs. Selling NFTs for social and environmental causes has become common. They are used to support good causes. When these things go mainstream, the novelty dividend expires. Many such art shows or music shows are still in the novelty zone; to harvest the dividend from those shows, many opportunities are there which can be grabbed for the noble cause.

Web 3.0 And Social Media

Social Media is considered a sensation in today's world which is rapidly growing at its own pace. Facebook and Youtube rank first in terms of their popularity among the users. Introducing new features helps in modifying the online communication of the users and their experiences. Web 3.0 continues to bring notable changes in Social media marketing.

Web 3.0 marketing is all about building significant relationships with customers and creating partnerships that would benefit everyone involved. Basically, now it's time for businesses to stop thinking of customers and considering them as the numbers in the database; instead, people should also build relationships with others. For instance, in the decentralized app called dApps, there would be no centralized authority over the users' data because of the decentralized structure of Web 3.0. Users will become more cautious.